APD launches new brand and Asia push at global critical comms showcase

Pioneering software business APD Communications is revealing its new brand at the flagship Critical Communications World as part of a strategy to grow into Asia.

APD has secured a prominent presence at Critical Communications World 2019 in Kuala Lumpur, which will attract at least 2,000 critical communications professionals from around the globe.

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Critical Communications World is the flagship event of The Critical Communications Association, which represents organisations involved in the design, development and deployment of critical communications systems and software worldwide.

Critical Communications World is being held from Tuesday, 18 June, to Thursday, 20 June, at the spectacular, purpose-built Malaysia International Trade and Exhibition Centre.

APD, which creates cutting-edge software used in emergency services and critical control operations, is using the platform presented by Critical Communications World to build on its ever-growing international presence and make inroads into fast-growing Asian markets.

APD is also using the event to reveal a new brand, which aligns its visual identity with that of its ultimate parent company, NEC Corporation, a global provider of technology that improves lives, protects society and enhances communities.

The new brand also aligns with Northgate Public Services (NPS) a wholly-owned NEC Corporation company, which acquired APD earlier this year, as it features three dots above the APD name which represent the dot in the “i” in each of the NPS values – intelligent, involved and innovative.

Critical Communications World has been running at venues across the world for more than 20 years. It brings together the international critical communications community and acts as a high-profile showcase for the latest technological innovations.

UK-based APD has an ever-growing international presence and reputation, with customers including Dubai Airport – the world’s busiest international passenger airport with 77m passengers annually – where APD’s integrated control room solution keeps the entire operation safe, secure and running efficiently.

APD is also working with a number of other customers in the United Arab Emirates and other states in the Middle East to deliver innovative control room solutions. Now it is targeting opportunities in Asia where nations are investing significantly in their emergency services and critical communications infrastructure.

Rhiannon Beeson, Commercial Director of APD, said: “We’re excited to be promoting our cutting-edge software and control room solutions at Critical Communications World, which is the leading event of its kind in the world.

Rhiannon Beeson, Commercial Director of APD Communications

Rhiannon Beeson, Commercial Director of APD Communications

“It’s also a brilliant showcase for our new brand, which underlines how we are now part of the NEC family. Through our parent company we have access to a network of affiliate companies across the whole of the world, which is a major competitive advantage.

“As Critical Communications World is in Kuala Lumpur this year, it presents an ideal opportunity to talk to potential customers in Asia, which has many of the world’s fastest-growing and most vibrant economies. Our technologies can play a critical role in supporting the ongoing development of emergency services and critical control systems that serve society in those nations.

“Our growing international customer base means we’re now very much on the international map as a world leader in secure, intelligent and connected technology for organisations that protect and preserve society.”


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