Medium Business of the Year 2018: we've been shortlisted.

We’re delighted to announce that we’ve been shortlisted for the Medium Business of the Year Award at the Hull Business Awards 2018.

The prestigious event recognises the most successful businesses in the region at a luxury awards event, which is to be held on 15 November 2018 at the Hilton Doubletree Hotel, Hull.

Judges have shortlisted our business, APD Communications, based on our performance across a range of areas including managerial and financial performance, long-term plans and company strategy, product and service development and staff training and development.

Let’s take a look at just some of the reasons why we’ve been shortlisted in this category.

Product and service development


Our latest innovation – the Cloud Control Room – is breaking frontiers. It has been shortlisted for and won several national and international accolades, including the International Critical Communications Awards 2018 in Berlin, the Fire and Emergency Excellence Awards 2017 in London, as well as the Hull Daily Mail Digital Awards 2017 and 2018 and the HDM Business Awards 2017.

Harnessing the power of the cloud, this solution is flexible, affordable and pioneering – which is exactly what our customers need to deliver emergency response. It is revolutionising the control room, built as an app-based solution that manages incoming calls and messages, social media feeds, resource and people location, voice-recording, incident management and more. It will facilitate multi-channel public contact via telephone, social media and live-chat, fit for the future.

Cloud Control Room has also featured in leading industry journals including the BAPCO Journal, Land Mobile magazine and TETRA Today. They recognise that the cloud is an important asset to emergency control rooms because as well as its low cost, it is more secure and scalable, easier to manage, and is always ready for the latest technology.

Staff training and development

This year we’ve hired 24 new recruits, which has grown our workforce by over 20% and created several new jobs in Hull.


Our people identify themselves as ‘Geeks with a Goal’ – they do what they love and with purpose. We’re committed to keeping our company full of the most passionate people, driven to achieve – in return, we invest in their development and breed a collective genius.

We also encourage staff to seek out independent development opportunities and have contributed to the costs involved. This year, we’ve supported our people to undertake qualifications in MBA, PhD and MSc, as well as the Sales Directors’ Programme at the Cranfield School of Management. 

Aside from training, we’re passionate about creating a vibrant and engaging workplace for our people. This year we’ve supported our staff to launch various new initiatives including:

  • Wellbeing Week 2018 – supporting staff health and wellbeing through a series of workshops

  • Employee of the Month – for peer-to-peer recognition for going above and beyond;

  • Charity fundraisers – for Children in Need, MacMillan, Stand up to Cancer and more;

  • Women in Tech group – to celebrate the importance of diversity in the STEM sector;

  • Bring-a-dish lunch sessions – organised by the team to welcome new colleagues;

  • Pride celebrations – for diversity and inclusion at work.


We’re so proud to create technologies for mission-critical control rooms around the world from our headquarters in Hull. In the UK, 69% of police forces use our technology, as well as major transportation hubs and airports including Gatwick and Dubai International airports and the London Underground – which all rely on our solutions to stay safe, secure and connected.

Find out more

Check out the finalists for the Business Awards 2018 at